The auriculas have a following all of their own, with special societies and shows. They are sub-divided into categories such as show (with sub-categories edged, self and fancy), alpine (which have no meal on the leaves, so are ideal outside), border, double and gold-laced. They can have amazingly patterned flowers and are often covered with meal. Many kinds are vigorous, and if well fed can do extremely well in pots.

Primula auricula 'Judith Borman' has deep purple double flowers.