The Oreophlomis section includes Primula rosea and some relatives, and their hybrids. They are lovely spring flowers, all in shades of pink, for cool and damp places, benefitting from being divided every few years, in which case they will soon increase substantially. The leaves of most kinds are bronze when they first emerge in spring.

Primula auriculata is a species from eastern Turkey through the Caucasus, with neat tufts of leaves, upright when flowering starts. The flowers are in a tight head, almost spherical, and usually are a good, rich reddish purple or deep pink colour, sometimes paler.